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November 22, 2005
By: TOM BRANNA
Garnier Fructis is fuel-injecting its efforts to reach young men with the recruitment of NASCAR driver Brian Vickers. Mr. Vickers and his No. 25 car will be outfitted with Garnier’s neon green color in the Texas Motor Speedway race on April 17 and the Indianapolis Motor Speedway competition on Aug. 7. Mr. Vickers will also appear in print advertising, on POP purchase materials and on in-store displays.
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